Yahoo Figures Out New Ways to get Ads in my Email
Today I noticed that Yahoo abruptly changed color themes on their beta Yahoo Mail interface. They also rolled out some pretty interesting contextual advertising technology that I’ve never seen in an email client before. They actually detect the names of cities and places in your incoming emails and underline them. If you hold your mouse over the word, it displays a little contextual menu with options to view travel information, maps, and search results.
I could see this being pretty useful if it was integrated with the right services. For example, if I could click on an address and automatically have cheap hotels, airfare, and rental cars suggested to me, I would be be pretty thrilled. Looking forward to seeing where this is going. It’s interesting to see Yahoo’s “Peanut Butter Manifesto” strategy play out.
This entry was posted on Wednesday, October 10th, 2007 at 1:56 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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